The World’s Most Valuable Distiller Is Running Out of Liquor

You can smell the soy sauce-like scent. It is the Chinese grain alcohol baijiu and it permeates the main street of the picturesque town of Maotai, China. This is home to the world’s most valuable liquor company, and they’re running out of liquor.

There’s a Buying Frenzy

Inventory shortages abound in the local shops that carry the distiller’s main brands. Line ups can be seen wherever the bottles are available. Simply put, it’s a buying frenzy.
The fiery flavour and the potential to appreciate in price is driving demand of this very popular drink. It’s market value has been pushed to more than $145 billion, well past British whisky giant Diageo Plc.
Flying Fairy is the main brand of this distiller and each bottle’s suggested retail price is 1,499 yuan (approximately $235) yet can be found to sell for double online. And it’s currently out of stock. An 80-year old bottle was found online for 196,888 yuan ($30,000).

So Pure That It Prevents Hangovers

Moutai’s baijiu for its complex flavour and a purity that prevents hangovers, say the Chinese buyers. Production is limited due to the special manufacturing process. The water and grain used to must only come from the town of Maotai. Once produced the brew is buried in urns for a minimum of 4 years before it can be sold.

China’s Kweichow Moutai has become the most valuable distiller in the world due to such hot demand. Moutai’s chairman, Yuan Renguo, now has the challenge of trying to sustain growth while they are literally running out of liquor. The introduction of other products is being considered to secure future growth.

Integrated into National Myth

Although there are very few people outside of the country who buy this liquor, Moutai baijiu is integrated into national myth. It’s said to be the drink of choice for Communist Party leaders. It’s the drink that was used to toast the founding of the People’s Republic in 1949.

This past Thursday Moutai shares increased 2.3%. Goldman Sachs Group Inc. upgraded Moutai’s shares fourteen times last year, according to data by Bloomberg.

Moutai’s sales are expected to stay constant next year with the addition of more premium products. Revenues in 2018 are expected to rise more than 10% over the 60+ billion yuan that was recorded in 2017.

Flying Fairy

Next time you’re in China, imbibe on some Flying Fairy, if you can afford to get your hands on a bottle that is.

Like This Page? Share it!

Free Membership to Yacht Crew Club

Weekly News, Magazine and Updates in the Yachting World

Get the App!

Download our mobile app where you can use all our services with the click of a button - all for free!

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Sinking Boat

How Not to End Up in a Sinking Boat on Day 2

Follow your dream Let’s begin with a story about two exhausted millennials who sold out everything they owned, quit their jobs just to sail around the world. Tanner Broadwell and ...
Read More
Chinese Built Superyachts

Outstanding Chinese-Built Superyachts

After the Chinese celebrate their New year, let’s take a look at some of the most outstanding Chinese-built superyachts. Nero The 90.1 metre superyacht Nero has the charm and elegance ...
Read More
Ibiza And Formentera

Yacht and VIP Services in Ibiza and Formentera

IBZ Yacht Services are official agents on the island of Ibiza and Formentera, providing clients with professional service from start to finish. The company was built to satisfy all clients’ ...
Read More
Jobs On Yachts

Essential Tips to Find Jobs on Yachts

Are you wondering about trying the yachting industry for yourself? Maybe it looks attractive as a potential career path. In any case, here you can find some useful tips that ...
Read More
Dubai International Boat Show

Crystal Caviar will present the best sea inspired crystal sculptures at the Dubai International Boat Show 2018

The most sophisticated piece, which you can see at the show, is a 70 kg marine chronometer. This clock took one year to produce and it is the 'must-see' piece ...
Read More
Yacht Charter Vacation

Recommended Places for a Yacht Charter Vacation

Planning your Yacht Charter vacation is always a joyful experience. And the very first point on the list is to choose a destination.  What is your preference: white Caribbean sand ...
Read More
How Much Does a Captain Earn

How Much Does a Captain Earn?

Luxury yacht captains may earn a base salary well into six figures. Salaries mainly depend on the experience of the captain, level of licensing and the length of the vessel ...
Read More
Luxury Chandeliers

Luxury Chandeliers on Yachts: from Impossible to Safe Reality

By Kristýna Brožová, PR manager of Crystal Caviar company The high quality of our product is first and foremost. Safe installation of chandeliers and crystal sculptures on board superyachts is ...
Read More
Loading...